Reception

In 2005, Australian newspaper The Age wrote an article about the PlayStation brand. Among the numerous interviews conducted with various people in the industry was an interview with Dr Jeffrey Brand, associate professor in communication and media at Bond University who said, "PlayStation re-ignited our imagination with video games". Game designers Yoshiki Okamoto called the brand "revolutionary — PlayStation has changed gaming, distribution, sales, image and more". while Evan Wells of Naughty Dog said "PlayStation is responsible for making playing games cool."^[152]

In 2009, ViTrue, Inc. listed the PlayStation brand as number 13 on their "The Vitrue 100: Top Social Brands of 2009". The ranking was based on various aspects mainly dealing with popular social media sites in aspects such as Social Networking, Video Sharing, Photo Sharing and Blogs.^[153]

In 2010, Gizmodo stated that the PlayStation brand was one of the last Sony products to completely stand apart from its competitors, stating that "If you ask the average person on the street what their favorite Sony product is, more often than not you'll hear PlayStation".^[154] As of April 2012, the PlayStation brand is the "most followed" brand on social networking site, Facebook, with over 22 million fans and followers in total which is more than any other brand in the entertainment industry. A study by Greenlight's Entertainment Retail has also shown that the PlayStation brand is the most interactive making 634 posts and tweets on social networking sites Facebook and Twitter.^[155]