Background
Following its introduction in 1970, the Boeing 747 became a major success with airlines and the flying public.[7] As the world's first wide-body jetliner, the 747 had revolutionized air travel, and cemented its manufacturer's dominance in the passenger aircraft market.[8] In 1980, Boeing announced the 747-300, its latest 747 variant featuring greater passenger capacity. This was made possible by making a stretched upper deck (SUD), previously an option on the 747-200, a standard feature.[9] The SUD was almost twice as long as the original 747 upper deck. However, besides increased capacity, the 747-300 did not offer any increase in range, nor did it include improvements in flight deck technology or construction materials.[10] At the same time, 747s were becoming more costly to operate due to a number of factors, notably conventional flight control systems, three-person flight crews, and fuel costs.[7]
In 1982, Boeing introduced a two-crew glass cockpit, new engines, and advanced materials on its 757 and 767 twinjets.[10] Similar technologies were also included in the design plans for newly-announced rival wide-body aircraft, namely the Airbus A340 and McDonnell Douglas MD-11.[10] At the same time, combined sales of the 747-100, −200, and −300 models (collectively referred to as the 747 "Classics") neared 700, but new orders slowed precipitously.[11] The introduction of the 747-300 did little to stem the decline, and itself faced potential competition from more modern designs. As a result, Boeing began considering a more significant upgrade for its largest passenger jet.[10]
By early 1984, company officials had identified five development objectives for the latest 747 upgrade: new technologies, an enhanced interior, a 1,000 nautical miles (1,900 km) range increase, more efficient engines, and a 10 percent reduction in operating cost.[10] In September 1984, Boeing announced development of the newest 747 derivative, the "Advanced Series 300", at theFarnborough Airshow.[10] On October 22, 1985, the type was officially launched when Northwest Airlines became the first 747-400 customer, with an order for 10 aircraft.[12] Cathay Pacific, KLM,Lufthansa, Singapore Airlines, and British Airways also announced orders several months later, followed by United Airlines, Air France, and Japan Airlines.[12]
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