Commercial success
Shares of Take-Two Interactive gained 3.4% amid positive reviews before the game's launch.[135] Scott Hillis of Reuters said first week sales of the game were expected to reach $400 million.[135] Some observers suggested that GTA IV's success could dampen the box office for the 2 May 2008 release of Iron Man, setting a precedent where movie studios will begin browsing video game release dates to check for conflicts.[136] Matt Richtel ofThe New York Times said the game's release was "expected to be one of the biggest video game debuts ever" and said 5 million copies of the game were expected to be sold in the first two weeks.[137] Analyst Michael Pachter predicted the game would sell 11 to 13 million units by the end of 2008. Pachter also expected Grand Theft Auto IV to represent 3.2% of all U.S. and European software sales for 2008 and for lifetime sales of the game to reach 16 to 19 million.[138] Analyst Evan Wilson predicted that Grand Theft Auto IV would have opening week sales of $550 million.[138]
| Sales of Grand Theft Auto IV | ||
|---|---|---|
| Date | Volume | Ref |
| 29 April 2008 | 3,600,000 | [139] |
| 7 May 2008 | 6,000,000 | |
| 31 May 2008 | 8,500,000 | [140] |
| 16 August 2008 | 10,000,000 | [141] |
| 31 January 2009 | 13,000,000 | [142] |
| 3 March 2010 | 15,000,000 | [143] |
| 8 June 2010 | 17,000,000 | [144] |
| 19 February 2011 | 20,000,000 | [145] |
| 14 September 2011 | 22,000,000 | [5] |
| 2012 | 25,000,000 | [146] |
Upon release, Grand Theft Auto IV claimed two entertainment industry sales records, posting the best single-day and seven-day sales totals for a video game.[147] The game sold more than 3.6 million copies on its first day of availability, while also selling 6 million copies in the first week of availability (garnering $500 million in sales).[148][149] In the United Kingdom, the game sold 631,000 copies on its first day of release,[150][151] making it the fastest-selling game in a 24 hour period within that region, according to Chart-Track.[152] The previous record holder in the UK, Grand Theft Auto: San Andreas, sold 501,000 copies within 24 hours.[151][152][153]During the first five days of availability, the title sold 1.85 million units on the Xbox 360 and 1 million on the PlayStation 3 in the United States, according to the NPD Group;[154] in the United Kingdom the Xbox 360 version sold 514,000 copies and the PlayStation 3 version sold 413,000, according to Chart-Track.[151][155] The Xbox 360 and PlayStation 3 versions of Grand Theft Auto IV are the fifth and eighth best-selling games of 2008 in the United States respectively. The Xbox 360 version sold in excess of 3.29 million, while the PlayStation 3 version sold in excess of 1.89 million for a combined 5.18 million copies in 2008 in the region.[156] GameStop and EB Games reported that the game led in sales the first week after its release, noting that its stores in Puerto Ricoled all districts in pre-release reservations and sales 48 hours after its release.[157]
On 13 May 2008, Grand Theft Auto IV broke the Guinness World Records for "Highest grossing video game in 24 hours" and "Highest Revenue Generated by an Entertainment Product in 24 Hours". It sold 3.6 million copies on day one, which equalled roughly $310 million in revenue. For first day sales it also broke the record of "Fastest-selling video game in 24 hours", previously held by Halo 3 at $170 million,[158] however, its record was broken in November 2009 by Call of Duty: Modern Warfare 2.
As of 31 May 2008, the title has sold over 11 million copies to retailers and 8.5 million have been sold through to consumers, according to Take-Two Interactive.[159] According to the NPD Group and GfK Chart-Track, the game has sold 4.711 million units in the US and 1.582 million in the UK, for a total of 6.293 million units as of 1 August 2008.[160] As of 16 August 2008, the title has sold over 10 million copies through to consumers, according to Take-Two Interactive.[161] In its first four days of availability in Japan, the title sold 133,000 copies on the PlayStation 3 and 34,000 on the Xbox 360, according to Media Create.[162]
Sales for the Windows version of the game were considerably less successful. According to NPD Group the game debuted at #7 of their weekly top ten.[163] One week later, the game disappeared completely from the top ten published by NPD Group.[164][165]
On 3 March 2010, Take-Two Games announced that Grand Theft Auto IV has sold 15 million units globally.[166] On 9 June 2010, Take-Two announced that Grand Theft Auto IV had sold over 17 million copies.[167] On 10 March 2011, Take-Two announced that Grand Theft Auto IV had sold over 20 million copies and Grand Theft Auto series has now sold over 100 million copies.[168] As of September 2011, the game had sold over 22 million copies.[5] In 2012 GTA IV has sold over 25 million copies, according to Game Informer's cover reveal of GTA V.
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